The results of the recovery of household electrical appliance industry playing intelligent technolog www.gdosta.org.cn

The results of the recovery of household electrical appliance industry "playing" intelligent change – Sohu technology for the home appliance industry, 2016 can be regarded as a weak recovery in the year. Refrigerator, washing machine, air conditioning, TV four sub sectors in 2015 following the overall negative growth, in addition to air conditioning continue to decline trend, the other three major industry situation began to improve. In the face of weak recovery trend, fierce competition in the home appliance industry is not reduced, in order to win more market share, more than 30 brands to join this year’s double eleven pre-sale. Not only that, the household electrical appliance enterprises in the product technology intelligence, high-end action frequently. Some analysts believe that changes in consumer groups so that more and more home appliance enterprises to high-end products. In addition, the internationalization of the brand is also a major trend this year, domestic appliance brands. Home appliance brands are no longer limited to cross-border acquisitions in the industry, but also the cross-border and cross-border acquisitions. Home appliance observers Hong Shibin believes that in 2017, the stronger will be the brand trend. At present, many domestic appliance brands, but most of the focus is still on the site. As the market demand for product quality increases, those who have the strength and focus on R & D technology enterprises will be more favored by consumers, and other brands to open the distance. Sales slow recovery, the competition is still fierce investment adviser in the "2016-2020 Chinese appliance industry research and investment forecast," said appliance industry into the winter from 2015, refrigerator, washing machine, air conditioning, TV four sub industry overall into negative growth. 2015 1-10 months refrigerators, washing machines, air conditioning and color TV sales of 63 million 590 thousand units, 46 million 220 thousand units, and Taiwan’s 100 million 570 thousand units, down by 4.17%, respectively, 1%, 6.86% and 2.98%. In particular, the air conditioning industry, in 2015 the annual inventory process. Into 2016, a slight decline in the situation eased. The monitoring data released by the online industry, 2016 1, August, refrigerator, washing machine, air conditioning and TV sales were 51 million 420 thousand units, 37 million 200 thousand units, 76 million 360 thousand units and 86 million 420 thousand units, year-on-year growth rate were -1.2%, 4.3%, -8.1% and 13.7%. In addition to air conditioning continue to decline trend, the other three major industry situation began to improve. In the face of weak recovery trend, in order to win more market share, the fierce competition in the home appliance industry. "Double eleven" war is about to open, this is once a year sales opportunity for household appliances enterprises, major brands are ready. Beijing News reporter found in the Tmall double eleven appliance meeting platform, there are 34 Black White Electric brand, more than 120 pieces of all electrical goods involved in this year’s double sale eleven. Suning and Gome online two appliance business is not relaxed, for color TV, refrigerator, washing machine and other household appliances provide double eleven pre-sale, group purchase price and other preferential policies, consumers can receive coupons, price concessions than usual price of several hundred to several thousand dollars. SKYWORTH, Xiao Ling相关的主题文章: